星巴克正式推出NFT顾客忠诚度计划Starbucks Odyssey
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博链财经BroadChain获悉,9月12日,据Techcrunch,星巴克正式推出Web3顾客忠诚度计划Starbucks Odyssey,该项目将部署于Polygon网络并由其提供支持。
Starbucks Odyssey计划将Starbucks Rewards忠诚度计划与NFT平台相结合,允许其客户赚取和购买 数字资产 ,从而解锁独家体验和奖励,如福利或者免费饮品。
星巴克试图用Odyssey让忠诚顾客获得更广泛的奖励,同时也建立社区。
8月初,星巴克创始人Howard Schultz在财报电话会议上预告了星巴克即将推出的Web3计划。
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