星巴克将于下个月公布基于Web3的忠诚度计划
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博链财经获悉,8月4日,据Techcrunch,星巴克创始人Howard Schultz在本周与投资者的财报电话会议上预告了星巴克即将推出的Web3计划。
星巴克将在下个月的投资者日活动中公布其基于Web3的忠诚度计划,其中包括以咖啡为主题的NFT。
Howard Schultz表示,该计划将建立在当前的奖励模式之上,并将结合数字星巴克奖励生态系统与星巴克品牌的数字收藏品。
该公司今年早些时候宣布进军Web3领域的计划,并指出其NFT不仅可以用作数字收藏品,还可以为其所有者提供独家内容和其他特权。
今年5月,星巴克宣布将使用 区块链 技术构建Web3数字“第三空间”并推出首个NFT。
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