Global Crypto Ownership Rises, Memecoins Drive New Adoption

Nearly one in four people globally now own cryptocurrency, according to crypto exchange Gemini's newly released " 2025 Global State of Crypto Report ."

The annual study, which surveyed over 7,000 consumers across six key markets (US, UK, France, Italy, Singapore, and Australia), reveals a global increase in crypto ownership from 21% in 2024, to 24% in 2025.

Singapore leads the surveyed nations with the highest crypto ownership rate at 28%, while the UK saw the most significant year-over-year jump, climbing from 18% in 2024 to 24% in 2025. The report also indicates that Singapore recorded one of the lowest crypto selling rates, with only 9% of owners selling in the past six months, suggesting that in the country, crypto is largely perceived as a store of value.

Interestingly, the report highlights memecoins as a crucial entry point for new crypto investors. In the US, 31% of investors who own both memecoins and traditional cryptocurrencies reported purchasing their memecoins first. Similar trends were observed in Australia (30%), the UK (28%), Singapore (23%), Italy (22%), and France (19%). Globally, 94% of memecoin owners also hold other types of crypto, suggesting these tokens serve as an "on-ramp" into the broader crypto ecosystem. France currently leads in memecoin adoption, with 67% of crypto investors owning memecoins.

The report also suggests that recent pro-crypto policies from the Trump administration, including the establishment of a Strategic Bitcoin Reserve and more favorable SEC leadership, may be contributing to increased confidence, particularly among non-owners. Nearly a quarter (23%) of non-owners in the US stated that the Strategic Bitcoin Reserve boosted their confidence in cryptocurrency's value, a sentiment echoed by non-owners in the UK (21%) and Singapore (19%).

"The United States has proven itself as a global leader in web3 and blockchain technology with the addition of Trump’s pro-crypto policies, which is a significant change from the previous administration," said Marshall Beard, chief operating officer at Gemini. "With this pro-innovation approach, the crypto industry is positioned for significant growth in the United States and around the world."

Other key findings from the report include increased crypto ETF adoption, with 39% of crypto investors in the US now owning crypto ETFs, and a strong presence of crypto ownership among younger demographics, with half of Millennial and Gen Z respondents globally (50%) having either currently owned crypto or invested in the past.