Strategy Deepens Bitcoin Dominance With Another $285 Million Acquisition

Strategy (formerly MicroStrategy), the publicly traded firm that has made Bitcoin its primary treasury reserve asset, has further solidified its position as the leading corporate holder of the cryptocurrency with another significant acquisition. The company announced Monday that it acquired 3,459 Bitcoin for approximately $285.8 million, at an average price of around $82,618 per Bitcoin.

This latest purchase , executed as of April 13, 2025, brings Strategy's total Bitcoin holdings to an impressive 531,644 BTC, or 2.515% of the total supply, acquired at an average cost of roughly $67,556 per Bitcoin, for a total investment of approximately $35.92 billion. Notably, the company also reported achieving a Bitcoin yield of 11.4% year-to-date in 2025, although the specifics of this yield generation were not detailed in the announcement.

This acquisition was funded through the proceeds of a recent stock sale. Strategy sold 959,712 shares of its Class A common stock between April 7 and April 13, 2025, raising $285.7 million. This strategy of leveraging equity sales to accumulate Bitcoin has become a consistent pattern for the company.

Since embarking on its Bitcoin-focused strategy several years ago, Strategy's core business direction has shifted dramatically from enterprise software towards Bitcoin-related activities. This strategic pivot culminated in a rebranding in February 2025 , where the company's new logo prominently featured a Bitcoin icon, underscoring the cryptocurrency's central role in its operations.

The market has largely responded favorably to Strategy's moves. Over the past six months, its stock has seen a 49% increase in value, and investors who have held the stock over the last year have seen profits exceeding 100%. This strong performance suggests that many investors now view Strategy as a compelling way to gain exposure to the cryptocurrency market.

Strategy's aggressive and consistent accumulation of Bitcoin has garnered recognition within the global financial sector, positioning the company as a pioneer for traditional businesses looking to enter the digital asset space. The company's approach serves as a notable example for others considering integrating Bitcoin into their corporate treasury strategies.