Strategy™ Initiates Bitcoin Boost Program

Strategy™ (Nasdaq: MSTR; STRK), a leader in enterprise analytics and Bitcoin treasury management, unveiled its ambitious plan through a new sales agreement today. The company has launched an at-the-market (ATM) offering program, aiming to issue and sell shares of its 8.00% Series A perpetual strike preferred stock, potentially raising up to $21.0 billion.

Strategy™ is set to strategically issue shares under this new program, priced at $0.001 per share, in a calculated and extended manner. The sales will consider the trading price and volumes, optimizing timing and financial outcomes. This perpetual strike preferred stock is convertible, allowing holders to convert their shares into Strategy’s Class A common stock, aligning interests with the company’s long-term objectives.

The funds generated from the ATM Program are designated for general corporate purposes, which include further Bitcoin acquisitions and enhancing working capital. This move aligns with Strategy’s ongoing effort to bolster its position as the pioneering Bitcoin Treasury Company.

According to the sales agreement, the perpetual strike preferred stock will be sold through agents using methods compliant with the Securities Act of 1933, as amended, including “at the market offerings,” negotiated transactions, or block trades. The offer is contingent upon a prospectus supplement filed today with the Securities and Exchange Commission under the effective shelf registration statement since January 27, 2025.

Regulatory Insights, Company Profile, and Future Outlook

It’s important to note that this press release does not constitute an offer to sell or a solicitation of an offer to buy the described securities. The sales will comply fully with applicable state and jurisdictional laws in the U.S. Strategy, formerly known as MicroStrategy Incorporated, is at the forefront of integrating high-level enterprise analytics with an aggressive Bitcoin treasury strategy. The company’s pioneering approach to using Bitcoin as a primary treasury reserve asset has set it apart in the digital asset space, offering stakeholders a unique economic exposure to digital capital.

This announcement contains forward-looking statements regarding the anticipated benefits and potential of the new ATM offering program. These statements are based on current expectations and involve risks and uncertainties that could cause results to differ materially, including market conditions and regulatory changes. Strategy maintains a cautious outlook and is not obligated to update any forward-looking statement, whether due to new information, future events, or otherwise.

Strategy’s launch of this innovative financial instrument underscores its commitment to leading in both the digital asset arena and enterprise analytics solutions, positioning it uniquely for potential long-term value creation. This strategy aligns with the company’s vision of leveraging its analytics capabilities to further integrate and innovate within the Bitcoin ecosystem. The ATM Program reflects Strategy’s adaptability in a dynamic market and its dedication to providing shareholders with substantial growth opportunities through well-timed market manoeuvres.

The initiative is a testament to Strategy’s proactive approach in capitalizing on favourable market conditions to strengthen its market position and ensure sustained growth and profitability. By employing a disciplined strategy in the issuance of these new shares, Strategy aims to maximize shareholder value while continuing to push the boundaries of technological innovation and financial acumen in the digital age.