Top Brazilian Public Firm Adopts Bitcoin in Treasury Strategy, Allocates 10% of Cash Reserves to BTC

Méliuz has become the first publicly traded Brazilian company to announce a new treasury strategy involving Bitcoin investments. The Board of Directors has approved a policy shift allowing Bitcoin to become a key treasury asset. This move includes purchasing Bitcoin and forming a dedicated committee to oversee its integration. Méliuz Implements Bitcoin Treasury Strategy The company's Board of Directors has approved changes to its liquidity management approach, renaming it the Financial Applications Policy. Under this new framework, up to 10% of the company’s total cash reserves can be allocated to Bitcoin . The strategy seeks long-term returns while ensuring operational feasibility. As part of this initiative, a Strategic Bitcoin Committee has been established to evaluate expansion opportunities and define governance measures. To align with the updated policy, Méliuz has already acquired 45.72 Bitcoin for approximately $4.1 million. The company secured the crypto at an average price of $90,296.11 per Bitcoin. The transaction marks a tangible step toward integrating digital assets into its financial structure. Board Requests Feasibility Analysis for Expansion Beyond the initial acquisition, the Board of Directors has instructed the Executive Board to assess the potential for further investment. This evaluation will consider making Bitcoin the company’s primary strategic treasury asset. The study will also explore methods to generate additional Bitcoin value for shareholders. Possible approaches include strategic cash allocation and optimizing operational cash flow. Additionally, the company will examine necessary modifications to corporate policies and internal procedures. This review will cover governance structures and risk management frameworks to support potential investment growth. These efforts aim to create a structured approach to Bitcoin adoption within the treasury. Future Developments  Méliuz plans to disclose further details once the assessment is complete. The company anticipates finalizing these definitions within the next 45 to 60 days. An internal study has been attached to the latest announcement, offering insights into decision-making. The company’s leadership views Bitcoin reserves as a potential tool for enhancing value. The strategy reflects a broader effort to strengthen financial positioning while maintaining a structured approach to treasury management.