WOM protocol is a marketing technology based on block chain, which helps brands to carry out marketing promotion through real word of mouth.

WOM will foster an entire ecosystem in which brands, advertisers, and content distribution platforms can adopt the WOM protocol and connect with content producers and their peers globally.

The WOM Event Planning and Management DApp gives brands access to word-of-mouth copywriting, allocates budgets accordingly, and increases exposure to those copywriting, ensuring that content creators are rewarded for sharing their content with their friends online.

Brands can track and analyze engagement levels of content and assess its impact. In addition, they can enrich their data by placing tracking links in their content.