RLY is the Rally Network's ERC-20 governance token, unlocking a variety of benefits for the community, including the right to govern The Rally Network, the ability to actively participate in the Rally Network and rewarding community members for their contributions to the Network.

Rally is an open platform based on the Ethereum blockchain that helps content creators and their fan communities launch vibrant, independent economies. Rally gives creators the tools to build a virtual economy and expand their brand, while also giving fans community benefits and new economic incentives to interact with their favorite creators.

Rally allows any creator with an online fan community to publish their own cryptocurrency without having to master complex Ethereum blockchain programming skills. Fans can buy cryptocurrency published by creators to support their favorite creators and receive benefits determined by the creators. Rally allows creators to expand their fan base, reward fans and earn a steady income.