Rarible is an NFT publishing and trading platform that creates and sells crypto collections protected by blockchain. Strong is a community-managed, open source, unhosted platform for users to cast, trade, and create collectibles. Users are free to enter Rarible without coding skills, create and display their own artwork, and can also buy artwork with ERC-20 tokens to collect. RARI mainly focuses on user-generated works of art, and uses NFT to provide proof of provenance to guarantee users' intellectual property rights for new works of art.

RARI allows the most active founders and collectors on Rarible to vote for any platform upgrade and participate in the administration and review. RARI does not sell on the platform, but can only be obtained through active participation on the platform, which the team calls "Marketplace Liquidity Mining." More than half of RARI's total supply of tokens is reserved for both sellers and buyers in the Rarible market. The team will get RARI on a weekly basis based on how many users buy and sell each week.

Rarible is a moscow-based company founded by Alex Salnikov and Alexei Falin. Salnikov has been working on cryptocurrencies since 2013, while Fallin previously co-founded a marketplace for digital stickers that can be used on chat platforms. In 2020, Rarible raised its first round of funding from CoinFund, a New York-based venture capital firm that has been one of the most bullish on NFT's growth. It believes NFT represents a new way to own digital content, and that digital content will become a huge market in the coming years.

Rarible is favored by many investors and has also carried out many cooperative projects. Rarible has partnered with DeFi project Forever Finance to issue insurance in token form, and Forever Finance's yInsure will allow users to purchase tokenized insurance for various DeFi activities through the Rarible marketplace.