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Meta and Sierra's AI 'pass' extends to millions of merchants, now capable of connecting with bank transfers and flight upgrades

2026-11-15 04:59:04
Shareshare

Dynamic Insight Beating AI News: The Poppy protocol, jointly launched by Meta and Sierra, has released its 1.0 version, transitioning from draft to large-scale application. Shopify has automatically published integration files for millions of merchants on its platform, requiring no additional action from store owners. Meta's personal AI agent Muse has also fully adopted this protocol, prioritizing Poppy lookups every time a website is accessed.


Poppy essentially acts as a merchant 'passport' for AI agents. Merchants need only publish an integration guide, enabling AI to understand available services, login procedures, and required user permissions. After integration, AI can directly call the merchant's APIs or communicate with the merchant's customer service agent, eliminating the need to repeatedly open web pages or click buttons. Shopify has also integrated Poppy with the shopping protocol UCP—Poppy handles identity verification and authorization, while UCP manages product search, adding to cart, and checkout.


Financial technology company Mercury allows AI to query bank balances, organize transaction records, and even initiate transfers, though fund transfers still require account approval. Turkish Airlines enables AI to check flight details, retrieve booking information, identify business class upgrade opportunities, and complete upgrade payments after user confirmation.


Another 60 companies have joined the protocol's design process, including Salesforce, Zoom, Delta Air Lines, bringing the total number of partners to over 100.

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