Crypto is one of the few markets where retail can still get genuinely early on things. But most people spend that advantage on memes and leverage instead. Every cycle, there's always some new exciting projects that are here to stay. These days a lot of them are also strong revenue generating projects. Watch out for those kind of projects combined with solid tokenomics. You can have a ton of buybacks but if it is constantly offset by big investor unlocks you're not really getting anywhere either. You need solid tokenomics and metrics even during market downturns. Those are the projects that have survived and will continue to survive throughout the cycles.