"Mossland" is a location-based Augmented Reality mobile game service Based on real estate. In the game, users can see real estate around them, which can be acquired and bought and sold through the game. Virtual properties acquired in this way can be traded with cryptocurrencies and are liquidated, so users will naturally work to appreciate their properties. The plan is to transfer ownership of in-game virtual assets to the blockchain once the service is created and the superior blockchain technology is added. Mossland's virtual assets will be able to be traded on a decentralized trading platform and used by more services and users.

Augmented reality: In the game, the value of a virtual property is proportional to the number of people who visit the property and check in. To increase check-in, property owners install augmented reality object "accessories" on their properties, which is the most powerful way to attract other users. Accessories not only make the appearance of a virtual property more attractive, they can also provide a variety of benefits for visiting users, which can make the number of visitors jump. And as more people join the game, more properties will compete to install all kinds of cool accessories, and familiar cityscapes will be transformed by AUGMENTED reality, which will be a great marketing point for the game.

Tradable virtual properties, accessories: Mossland's virtual properties and accessories can be traded between users through an in-game auction system. Transactions between users are done by auctioning a special currency, "Moss". Moss can be exchanged 1:1 with Moss Coin, a blockchain-based cryptocurrency. It is expected that Moss Coin will be listed on the 3-mi-Plus currency exchange after the launch of the game, and Moss earned through the in-game real estate exchange can be exchanged for other cryptocurrencies or cash.

Location-based P2P advertising: The combination of gameplay based on the user's real location and augmented reality technology shows the possibility of a new advertising platform. Any Mossland user can use Moss to create and execute ads through a simple interface. The Moss used, part of which is charged by the operator as advertising commission, and the rest will be used to reward users who actually visit or buy real property, which is a kind of incentive advertising. Because Mossland's ads can only be seen by a small number of users in the vicinity of the AD location, the likelihood of an actual visit or purchase resulting from the AD is very high. In addition, stores decorated with augmented reality accessories can not only provide a unique experience for consumers, but also offer actual in-game deals, so users will not be rejected, but will welcome such ads.

Moss Chain: Mossland's virtual real estate and AR Accessory is a virtual asset derived from the development company's technology capabilities, resource production capacity and user participation in the game. In order for this virtual asset to have greater continuity and value, Moss Chain needs to be applied to more services and users, and created by more artists and developers in addition to Mossland. To that end, Mossland plans to move in-game virtual assets to the blockchain for open and transactional functionality. Through the blockchain-Moss Chain, virtual assets and ownership created in Mossland can also be used in AR services based on other locations, ensuring the value of virtual assets to increase and continue. In addition, the development marketplace enables third-party artists and developers to produce and sell virtual assets, enabling innovative and rich resource production beyond Mossland's capabilities. This broader and more flexible resource production and supply capabilities directly provide possibilities for innovative and novel advertising production. When virtual assets can also be used in a variety of services besides Mossland, the value of advertising will increase accordingly. The process of delivering AD solutions and adoption to building owners, as well as the distribution of AD results, will be documented on a blockchain, creating a transparent, highly trusted location-based advertising market.