Decentralized Social

DeSo是一个新型的社交网络，从头构建了用户可以利用其影响力和内容变现机制的自定义的区块链。其架构和比特币类似，但却有着更大的规模和吞吐量， 可以更好地支持社交媒体复杂的数据，如发帖，用户资料，粉丝，投机预测等功能。并且和比特币一样，DeSo是一个完全开源的项目，其背后没有公司，只有代币和代码。
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DeSo是BitClout所在的底层网络，除了BitClout，还有140多个项目在DeSo上构建或正在构建。比如自称为&ldquo;Bloomberg for BitClout&rdquo;的Pulse，以及BitClout客户端Flick。也就是说，DeSo并不是新推出来的，而是在3月份BitClout刚推出来时就已经有了。
DeSo的愿景是将去中心化社交应用扩展到10亿用户，而且这条公链是专为社交应用量身定制的，和那些DeFi公链不同。就像纳斯达克与Facebook的有着完全不同的架构，后者需要配备能够大规模处理社交媒体应用程序的独特存储和索引要求。
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BitClout的核心价值是社交代币化&mdash;&mdash;所有的社交行为都被记录在区块链上，并且社交价值可以用代币来直接变现。而DeSo这条公链的核心价值是&mdash;&mdash;可以支持无数个BitClout式的社交平台。
Al-Naji表示，每个想要使用DeSo区块链或构建在区块链上的应用程序的人都必须持有DESO，可用于创建个人资料、创建帖子、购买社交代币、购买 NFT、赠送钻石等等。
DeSo目前用于存储在链上的所有内容的完整列表有：所有资料、所有帖子和评论、用户之间的所有私人消息，都是端到端加密的、所有喜欢和关注、所有社交代币活动、所有社交小费活动、所有NFT活动（包括NFT出价）、所有$DESO转账活动、链接到所有多媒体（例如视频和图像）、通过称为&ldquo;关联&rdquo;的新验证范式进行的所有个人资料验证（即将推出）。
据官方介绍，DeSo作为社交公链，很大程度上降低了创建新社交媒体产品的准入门槛，几乎任何人都可以在DeSo构建能够与现有社交媒体的体验相媲美的社交媒体。
DeSo率先推出社交代币、社交NFT 和社交小费三类产品，尝试改变创作者在互联网上获利的游戏规则。
如果DeSo未来真的有上百个BitClout式的社交平台上线且有真实用户，那么这些平台之间的信息可以互通。
尽管BitClout是应用，而DeSo是公链，但BitClout本身就自带公链，所以DeSo的故事的吸引力在于生态可能会更大，但目前来看并没有表现出这方面的可能性&mdash;&mdash;也许需要新的爆款社交产品出现。社交平台这条赛道有着自己的产品逻辑，而且一旦定型，就会成为一种基础设施，直到新的颠覆性的社交产品出现。

DeSo(BitClout) (DESO) 简介

DESO于 9 月下旬通过售卖 DESO 代币完成 2 亿美元融资，投资机构包括 Andreesen Horowitz （a16z）、红杉资本、Social Capital、TQ Ventures、Coinbase Ventures、Winklevoss Capital、Polychain Capital、Pantera Capital、Arrington Capital、Blockchange Ventures、Distributed Global、Blockchain.com Ventures、Hack Ventures 和 Reddit 联合创始人 Alexis Ohanian 等。

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