$aura is the tokenized version of aura, a global movement on TikTok and Instagram where people rate each other (+ve or -ve) based on their social actions. Starting in high schools in the US, where a viral TikTok about the concept of aura was first created, it spread like wildfire, with over 300 million videos on Instagram and TikTok combined. Top companies and football clubs use “aura” to promote their social activities through various channels, making aura a top candidate for “Word of the Year 2024”. The $aura token is the representative of this global movement on Solana and a pioneer of this culture. It has the potential to become the cultural currency of Solana. Welcome to the movement; join us!